Near Shore vs. Off Shore

“NearShore” verses “Offshore”

Once you have decided to outsource, the second and most critical step is finding the right partner. Outsourcing to FrontLine Communications not only provides you with the traditional benefits of outsourcing, but also offers you benefits of a “nearshore” partner. By outsourcing your customer support to a reputable Canadian outsourcer like FrontLine, you will have additional benefits such as:

Low Turnover - Canada’s low turnover rates can be attributed to high unemployment rates in some areas, and an overall stronger work ethic amongst Canadians. The higher the unemployment rate, the more likely people are looking for a secure, long-term job. In general, Canadians entering the contact center industry view it as a smart career move, not just a temporary job used until a better one comes along. FrontLine Communications is known for its career-oriented agents and high retention rates.

Proximity - When choosing an offshore partner the issue of proximity is an important factor to consider, especially when creating a long-term alliance. Many companies are hesitant to send part of their business half way around the world, and thus find Canada a closer, more comfortable choice. Using Canada as a nearshore option is well suited for complex business processes that require close proximity to the home office operations compared to offshore options such as India and Malaysia.

Cultural Affinity - A direct result of Canada’s proximity to the United States is its cultural affinity, which is another significant advantage for U.S companies who choose to outsource to Canada. Due to the similar culture, Canadians will have a greater understanding of American consumer concerns over offshore agents. This natural understanding becomes even more important with your high priority customers and their experience with your contact center partner.

Political Stability - Canada has a long history of economic and political stability, which is in sharp contrast with many offshore locations. Although countries like India, Malaysia, and Mexico are more inexpensive, the political climate in these countries are unstable, making them a high-risk investment especially for a long-term proposition. The political climate of an offshore provider is an important issue to research before making a long-term business commitment. Canada’s history speaks for itself and helps reduce anxieties of outsourcing services to another country.

To learn more about FrontLine and our Canadian competitive advantage, call us today at 1.800.530.1121.